Get the Business Breakthrough You Need

September 23rd, 2011
Hi Achiever,
If you’ve been working to grow your business for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH.
Here’s the scoop…

I’ve heard from a lot of small businesses that are having an especially difficult time getting their business to grow fast these days.

After hearing about so many people’s struggles, I decided to do something about it…

** NEW, For a Limited Time **

I’d like to invite you to take advantage of a special, “Business Breakthrough” coaching session where I’ll  work with you to…

=> Create a crystal clear vision for your ‘ultimate business success’ and the “perfect lifestyle” you’d like your business to provide.

=> Uncover hidden challenges that may be sabotaging the growth of your business and keeping you working too many hours. 

=> Leave this session renewed, re-energized, and inspired to turn your business into a highly profitable, revenue-generating machine.

If you’d like to take advantage of this very special, very limited, and totally FREE 30 minute ”Business Breakthrough” coaching session, click reply and answer these questions…

1. How long have you had your business?
2. What kind of product/service do you provide?
3. What are your revenue goals for the next 12 months?
4. What was your business revenue over the last 12 months? (ballpark)
5. What do you see as the major challenges holding you and your business back from growing at the pace you want?
6. On a scale of 0-10, how important is it for you to overcome your challenges and achieve your goals today?
7. Full Name
8. Email Address
9. Phone #
10. Time Zone

Check off the areas you’d most like to work on…

__ Marketing
__ Sales Process
__ Turning Your Team Into High Performers
__ Cash Flow Strategies
__ Customer Service
__ Systemizing & Streamlining Processes
__ Leadership & Delegation
__ Other

Since I’m making this offer for the first time right now, and I don’t know how intense the response will be, I can’t guarantee a coaching session for everyone.

I’ll take as many people as I can and then start a waiting list. You can expect me or someone from my team to contact you to schedule your session within the next 3 business days.

If you don’t hear from me, it means I’ve received more requests than I can handle right now, and when something opens up, I’ll get in touch with you at that time.

Again, to take advantage of this offer, simply click reply and answer the questions listed above.

Make 2011 your “Best Year Ever!”

Eric Taylor
Chief Collaboration Officer
PS: The sooner you send me your answers, the more likely you are to get a session. Click reply now. 

FYI #171: Understanding Social Media Part 1

August 1st, 2011

FYI #171: Understanding Social Media: Part 1

If you own a business and have been noticing online marketing such as Facebook and Twitter popping up from your competitors, it might be time to take the step for your business. 1 Day Marketing MBA is a one day conference designed to help you understand and utilize social media, email marketing, guerilla marketing and more. For many owners, social media is a new and unfamiliar territory. The truth is, it can be a tool, a very successful marketing tool when used effectively.
Facebook

  • Businesses create a Fan page and Facebook users “Like” the pages to view the information, photos and updates posted by the business.
  • Users find out about company pages via the site’s search engine, friends on their personal page and through the company itself (in store and online.)
  • Businesses can post updates as often as desired (although less is more,) and can also host Facebook only promotions and contests for their fans.
  • Facebook should be used to connect and engage with loyal and potential customers.

Twitter

  • Create a Twitter page so that those who like your business or who are looking for more information regarding your business can “follow” you.
  • “Following” is the term used to refer to the twitter action similar to a subscription. If someone “follows” your business, every time you post something, it appears on their Twitter feed (Twitter home page.)
  • Users can reply to any post that they see, so this is a great way to engage fans.
  • Posts must be 140 characters or less. The posts need to be short and sweet to capture your followers’ attention.

LinkedIn

  • Businesses or business owners can create an account and import your contacts from your outlook, Apple mail or Gmail accounts.
  • Using these contacts, you can begin to network via the site and start groups to interact with them regarding your business and services.
  • Through these contacts and groups, the business receives professional recommendations.
  • Owners can also use the site to recruit potential employees and business partners.

Each time one person on a social media network engages with you, their entire friend base on that site is notified. Business owners across the globe are recognizing the power of social media marketing. While these tips are a great start to understanding how these sites work, there is so much more to learn. Engaging your fans might not be as easy as you think; and if you are new to social media personally or professionally, it will be a bit more difficult. This by no means is a reason to shy away from this marketing tactic. You can reach fans locally and around the world with Facebook, Twitter and LinkedIn. The 1 Day Marketing MBA conference will guide you through social media. In addition to learning to put these tools to use for your business, you can also learn how to develop a powerful mission statement (great for your social media bio,) email marketing and face to face marketing. The next 1 Day Marketing MBA Conference & Expo will take place in Cherry Hill, New Jersey in November.

Call me at 732-617-1030 ext. 114 or email me at Eric@EmpowermentGroup.com if you’re business needs more qualified leads and online exposure.

I’d be happy to discuss social media marketing strategies and lead generation strategies and how they can help you grow your business!

FYI #168: What Are You Going To Change?

January 10th, 2011

FYI #168

What Are You Going to Change?

Dear High Achiever,

In last week’s newsletter I asked you –

“What’s your pledge and promise

to make 2011 Your Best Year Ever!?”

That’s a BIG question.

And it takes some serious thought and consideration.

The answer may not have come easily to you.

Here’s why: Change can be a challenge. It can be damn hard.

I know firsthand. I have rituals and habits, some I’ve had for more than two decades. So, when I posed the same question I asked you to myself, I had to think long and hard about what habits and rituals are not supporting my efforts to achieve my goals.

I had to decide what I need and want to change right now.

The reality is –

Nothing will change, unless you and I change.

Change means you need to think about things in a new way. You may need to enroll other people to help you create the change you desire.

Inevitably when I talk about change I have to mention the word “WHY?”

Why do I want to change? What’s so important that I have to make a wholesale move personally or professionally? Or, perhaps I want to change and create a movement?

The word “WHY” — coupled with my passion, pain and/or positive energy — drives my actions and my new way of thinking.

FYI ACTION TAKEAWAY: If you are committed to changing your world, or “the” world, you need to answer the question “WHY?”

I recently watched a video of Seth Godin speaking at TED Conference in February 2009. His talk inspired me to think about a lot of things in a different way. It made me think about the radical changes we’ve experienced over the past few years and will continue to experience.

I’m sharing the link to Seth’s talk in this FYI because I think it’s worth your investing 17 minutes of your life. As you watch, consider some of his ideas and how they apply to you, as you strive in Mastering Your World … designing your life … and thinking about what you need to change to make 2011 Your Best Year Ever!

I welcome your thoughts and feedback.

Here’s the link…

http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html

Make 2011 Your Best Year Ever!

Eric Taylor

Eric Taylor is the Founder & Chief Inspiration Officer of New Jersey based Empowerment Group International. He delivers more than 100 energized and interactive keynotes, workshops and seminars each year to corporations, associations and tradeshows in the areas of Sales, Marketing, Leadership and Employee Motivation. He is the co-creator and co-author of Mastering the World of Selling www.MasteringTheWorld.com and the Mastering the World book series published by John Wiley & Sons. He is also the co-creator of www.SalesTrainingMastery.com a comprehensive online sales training portal. Eric can be easily reached by calling 732.617.1030 ext.114 or Eric@EmpowermentGroup.com.

FYI #167: What’s Your Promise & Pledge To Make 2011 Your Best Year Ever?

January 3rd, 2011

FYI #167

What’s Your Promise & Pledge to

Make 2011 Your Best Year Ever?

Dear High Achiever,

First, I want to wish you an extremely happy, healthy and prosperous 2011. I hope last year brought you the best of everything you wished and worked for.

Second, I want to thank you for your support in helping make my first book Mastering the World of Selling one of the Top Five Sales Books of 2010.

Third, I want to thank my friend and writing partner Geoff Steck for creating and delivering the FYI/TGIM message to you every week for virtually all of 2010.

It was an exciting year as I learned the ups and downs of getting a best-selling book published, compiling my second book Mastering the World of Marketing and launching www.SalesTrainingMastery.com a comprehensive online sales training membership site, all simultaneously.

Much of the year was very successful; some less so. But even then, it’s wonderful how from our failures we can gain our most valuable lessons about business, other people, ourselves and life — if we are open to it.

Like many of you, I used the end of 2010 and the holiday break to reflect, evaluate and finalize my plans for massive success in the New Year ahead.

FYI (For Your Information & Inspiration): Here’s one of my Most Important Takeaways:

You may have noticed I used the word “extremely” when offering you best wishes for the New Year in the opening sentence of today’s FYI. I did that to emphasize my point for today’s message.

My personal “Promise & Pledge” is to go to the “Extreme” in business, health, family, spirituality, service and wealth this year. I strive to never accept mediocrity in anything I do; it’s a personal vow and commitment.

2011 FYI Challenge: What “Promise & Pledge” will you make to “You” this upcoming year? What decisions and actions are you going to take to make 2011 Your Best Year Ever?

Of course I know you’re a fan of motivation, success and inspiration.

But I don’t know if you’re a football fan … a Florida Gator fan … a Denver Bronco fan … or if you’ve ever heard of quarterback Tim Tebow. So I’m sharing the link below to 41 seconds of Tim’s inspirational speech titled “The Promise” which he gave at a press conference in 2008 after the Gators loss to Ole Miss. I think you will find it uplifting as you begin your quest to become the best you in 2011.

http://www.youtube.com/watch?v=4sGv2Zw-WQw&feature=related

How hard will you work and push yourself this year to be your best? How effective will you be at leading your team, your company and your family in 2011? Make the commitment today to go to the “Extreme” in everything you do throughout the year.

And remember…

“Nothing great was ever achieved without enthusiasm” ~ Ralph Waldo Emerson said that.

Geoff and I appreciate your support and we promise to “go to the extreme” as we continue to bring value and enthusiasm while helping you in your business and life throughout 2011.

Make 2011 Your Best Year Ever!

Eric Taylor

Eric Taylor is the Founder & Chief Inspiration Officer of New Jersey based Empowerment Group International. He delivers more than 100 energized and interactive keynotes, workshops and seminars each year to corporations, associations and tradeshows in the areas of Sales, Marketing, Leadership and Employee Motivation. He is the co-creator and co-author of Mastering the World of Selling www.MasteringTheWorld.com and the Mastering the World book series published by John Wiley & Sons. He is also the co-creator of www.SalesTrainingMastery.com a comprehensive online sales training portal. Eric can be easily reached by calling 732.617.1030 ext.114 or Eric@EmpowermentGroup.com.

TGIM 282: Tax Reform 2011 Ben Says: You Can Prosper

December 6th, 2010

Geoff Steck’s

THANK GOODNESS IT’S MONDAY

TGIM #282

TAX REFORM 2011

BEN SAYS: YOU CAN PROSPER

Four decades ago I began my career in publishing in the Executive Reports Division of the world’s (then) biggest textbook publisher, Prentice-Hall, Inc.

We created and sold by direct mail over a dozen business skill-building and business-centric legal compliance newsletters, as well as updated-regularly-by-subscription-supplementation Manuals and Guides in these areas.

And we were responsible for the biggest bestseller no one ever heard of: The released-annually Federal Tax Course.

So every year at about this time: We would crash into production and ship a 1,000+ page volume to businesses, accountants and attorneys “to help you easily handle the many newly effective Tax Law changes – to help you avoid new pitfalls and save time, trouble and money.”

And, every year just prior to this shipment: We would sweat every little move by the legislators in Washington D.C. as they fretted and fussed and fidgeted with down-to-the-wire changes in the Tax Code.

Just like today.

So as we wait and wonder and worry about pending Tax Law action from the current Congressional crowd, I’d like to share with you some TGIM-Worthy Wisdom from another great publisher of ages past who had some firm ideas and sound strategies for citizens to implement in the face of “taxing” changes.

I could retell it. But I would be doing the author a disservice; so most of the balance of this TGIM will consist of his 18th Century observations, spiffed up for the 21st Century digital delivery with some editing and highlighting by me.

Even with 2011 Tax Law changes pending: Here’s a wealth of wisdom “to help you easily handle the many newly effective Tax Law changes – to help you avoid new pitfalls and save time, trouble and money” from –

Benjamin Franklin

In The Way to Wealth (1758), the classic essay summarizing his advice from several decades of publishing his annual Poor Richard’s Almanac, he said:

Courteous Reader,

I stopped my horse lately, where a great number of people were collected at an auction of merchants’ goods. The hour of the sale not being come, they were conversing on the badness of the times; and one of the company called to a plain, clean, old man, with white locks:

“Pray, Father Abraham, what think you of the times? Will not these heavy taxes quite ruin the country? How shall we ever be able to pay them? What would you advise us to?”

Father Abraham stood up, and replied –

“If you would have my Advice, I will give it you in short; for A word to the wise is enough, as Poor Richard says.”

They joined in desiring him to speak his mind, and gathering round him, he proceeded as follows.

“Friends,” said he, “the taxes are indeed very heavy, and, if those laid on by the government were the only ones we had to pay, we might more easily discharge them.

“But we have many others, and  much more grievous to some of us.

We are taxed twice as much by our idleness

… three times as much by our pride

… and four times as much by our folly

And from these taxes the commissioners cannot ease or deliver us.

However, let us hearken to good advice, and something may be done for us; God helps them that help themselves, as Poor Richard says.

Sloth, like rust, consumes faster than labor wears; while the used key is always bright, as Poor Richard says.

But dost thou love life, then do not squander time, for that is the stuff life is made of, as Poor Richard says.

How much more than is necessary do we spend in sleep, forgetting, that The sleeping fox catches no poultry, and that There will be sleeping enough in the grave, as Poor Richard says.

If time be of all things the most precious, wasting time must be, as Poor Richard says, the greatest prodigality; since, as he elsewhere tells us, Lost time is never found again; and What we call time enough, always proves little enough.

Let us then up and be doing, and doing to the purpose; so by diligence shall we do more with less perplexity.

Sloth makes all things difficult, but industry all easy; and He that riseth late must trot all day, and shall scarce overtake his business at night; while Laziness travels so slowly, that Poverty soon overtakes him.

Drive thy business, let not that drive thee; and Early to bed, and early to rise, makes a man healthy, wealthy, and wise, as Poor Richard says.

“So what signifies wishing and hoping for better times?”

We may make these times better if we bestir ourselves. Industry need not wish, and He that lives upon hopes will die fasting.

There are no gains without pains.

He that hath a trade hath an estate; and He that hath a calling, hath an office of profit and honor, as Poor Richard says; but then the trade must be worked at, and the calling followed, or neither the estate nor the office will enable us to pay our taxes.

If we are industrious, we shall never starve; for At the working man’s house hunger looks in, but dares not enter.

Nor will the bailiff or the constable enter, for Industry pays debts, while despair increaseth them.

Though you have found no treasure, nor has any rich relation left you a legacy, Diligence is the mother of good luck.

Work while it is called today, for you know not how much you may be hindered tomorrow. One, today is worth two tomorrows, as Poor Richard says; and further, Never leave that till tomorrow, which you can do today.

If you were a servant, would you not be ashamed that a good master should catch you idle?

Are you then your own master?

Be ashamed to catch yourself idle, when there is so much to be done for yourself, your family, your country….

It is true there is much to be done, and perhaps you are weak-handed; but stick to it steadily, and you will see great effects; for Constant dropping wears away stones; and By diligence and patience the mouse ate in two the cable; and Little strokes fell great oaks.

Methinks I hear some of you say, “Must a man afford himself no leisure?”

I will tell thee, my friend, what Poor Richard says, Employ thy time well, if thou meanest to gain leisure; and, Since thou art not sure of a minute, throw not away an hour.

TGIM ACTION IDEA: I will tell thee, my friend, “Let us then up and be doing, and doing to the purpose,” as Ben Franklin says.

And, Courteous Reader, let’s hope our elected officials can do the same.

Geoff Steck
Chief Catalyst
Alexander Publishing & Marketing

8 Depot Square

Englewood, NJ 07631
201-569-5373
tgimguy@gmail.com

P.S. The only thing that hurts more than paying an income tax is not having to pay an income tax.” Often attributed to Lord Thomas R. Dewar (1864–1930), whiskey distiller and marketer.

P.P.S. Another not-taxing way to prepare for prosperity in 2011 is to employ the wealth-building secrets and strategies revealed in Mastering the World of Selling!

This holiday season give yourself – and everyone else who can improve your bottom line – the gift of razor-sharp sales skills. Your #1 resource: 2010’s most-praised compilation of 21st Century thinking from 88+ World Class Sales Professionals: Mastering the World of Selling – the Ultimate Training Resource from the Biggest Names in Sales. Do not let another day pass without its valuable guidance. Act now and reap the benefits immediately! To add it to your personal and professional library and start immediately reaping the benefit of all the bonus sales-training audios, e-books, podcasts, interviews and special reports available to TGIM readers, CLICK HERE.

You can find the latest Empowerment Group International goings on at the new-look website by clicking HERE.

GEOFF STECK leads Alexander Publishing & Marketing, a company he formed in 1986. The core AP&M mission: To create and publish leadership, sales mastery, self-improvement and workplace skill-building resources and tools. The focus: Areas such as business communication, staff support, customer care and frontline management. Geoff also puts his corporate and entrepreneurial experience, independent perspective, and skills as a catalyst to work for other firms (ranging from multinational corporations to more modest operations), not-for-profits, and individuals who have conceived or developed programs or initiatives but are frustrated in getting them implemented.